Lucky
Paid Ads Expert
About Us:
At Lucky Marketing, we've built a fundamentally different kind of agency. While others treat marketing as a creative art form dependent on inspiration and chance, we've engineered it into a predictable science that delivers consistent results for specialized B2B companies.
Our mission is simple but powerful: to help B2B software companies who've been told their services are "too specialized" to market effectively. We accomplish this through systematic frameworks, rapid testing methodologies, and data-driven optimization—transforming what others see as "getting lucky" into mathematical certainty.
Job Summary:
As a Meta Ads Expert, you will be responsible for creating, managing, and optimizing Meta advertising campaigns for our B2B SaaS clients. You will work closely with our strategy, creative, and analytics teams to ensure campaigns are aligned with client goals, deliver measurable results, and maximize performance. Your expertise in the Meta Ads platform and understanding of the B2B SaaS landscape will be key to driving success.
Key Responsibilities:
Develop and execute Meta Ads strategies tailored to the unique needs of B2B financial services clients.
Create and manage Meta Ads campaigns, including setting up audiences, crafting compelling ad copy, designing - creatives, and tracking performance.
Conduct in-depth audience research to identify and target key demographics within the B2B financial services industry.
Monitor and optimize campaigns to ensure optimal performance, including A/B testing, budget allocation, and bid management.
Analyze campaign data and provide insights and recommendations to improve performance and achieve client objectives.
Collaborate with the creative team to develop engaging ad creatives that resonate with target audiences.
Stay up-to-date with the latest trends and best practices in Meta advertising and the financial services industry.
Prepare detailed reports and presentations for clients, highlighting key metrics, insights, and recommendations.
Qualifications:
Proven experience as a Meta Ads Specialist or similar role, preferably in a digital marketing agency.
Strong knowledge of the Meta Ads platform and advertising policies.
Experience managing advertising budgets and optimizing for KPIs in a B2B context.
Excellent analytical skills with the ability to interpret complex data and generate actionable insights.
Strong understanding of the B2B]SaaS industry and the ability to tailor campaigns to meet client needs.
Exceptional written and verbal communication skills.
Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
Certification in Meta Ads or related digital marketing certifications is a plus.
Benefits
Competitive salary and performance-based bonuses.
Flexible working hours and remote work options.
Opportunity to work with a diverse and talented team.
Professional development opportunities and ongoing training.
Access to the latest marketing tools and technologies.
Core Values
We make our own luck
Smart - innovative, creative, data-driven
Win-centric
Solution Focused
Growth Minded
Positivity
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